An Effective Guide On How To Create SEO Friendly Travel Website

Tuesday, February 23, 2021

Are you looking to boost your online visibility? With Search Engine Optimisation (SEO), your travel website will get immense traffic. SEO is about getting your website’s pages to score higher in search engines for long durations.

While discovering content online, people frequently use the “search” function. Most people stick to only the first few search results and end up browsing only those sites. So, if your travel website ranks higher in search engines, it’s bound to attract visitors.

Here are seven ways to create SEO friendly travel website:

1. Make Your Travel Website Mobile-Friendly

Given the growing popularity of mobile Internet usage, a mobile-friendly travel website will certainly get plenty of visits. Also, a mobile device is more likely to accompany people on their travels than a laptop. So, a mobile-friendly travel website becomes convenient for booking travel tickets, etc.

Needless to say, you must make yours mobile-ready, if it isn’t already. In fact, you can make your travel website look nice and usable on every device by using responsive web design.

For incredible user experience on mobile devices, have your site’s pages load super fast, optimize your images, and use a font that’s easy to read. Also, include only essential pop-ups such as those related to using cookies.

2. Start Blogging 

What better way to earn new backlinks to your travel site than to update it with fresh, engaging, and exciting content? A search engine uses backlinks to rate websites because a large number of high-quality backlinks indicates outstanding website content. This way, you can boost your site’s visibility in the search results. So, integrate blogging with your travel business for getting your SEO right.

Fill your blog with innumerable posts about such destinations and events. Who would not feel like reading such fantastic content? Win several customers from among your site’s visitors by telling them enticing travel stories. Also, share your clients’ travel stories through your blog. 

While writing a blog for your website will undoubtedly benefit your travel business, you can also hire a blogger outreach agency to enhance your website’s reach.

3. Get More Creative With Keywords

Review your keyword strategy. Make sure you aren’t continually using generic keywords that have too much competition for SEO ranking. For example, if you focus only on search queries like “Paris” or “Amsterdam tours”, such keyword phrases could likely return 300 million search results!  

Conversely, you’d undoubtedly pave a path to your site with keyword phrases like “Paris street shopping” or “Amsterdam canal cruises”.

So, focus on specific, informational keywords for your site. Ideally, pick service-specific and destination-based ones, like “flight from Switzerlandinfo-icon to Italyinfo-icon”. Long-tail keywords are even more specific, helping to increase traffic seeking a particular travel experience you’re offering. 

Why not also use keywords to name the travel photos on your website? Giving unique, explanatory file names rather than stereotypical ones like “DSC3320.jpg” surely won’t hurt.

While finding effective keywords for your travel site, keep your target customers in mind and brainstorm the search queries they’re likely to use. Make use of keyword research tools like Ahrefs and Semrush to get your SEO right.

4. Create Awesome Visual Content 

Images, infographics, and videos are a must! They’re way more engaging than plain text. So, let the visual content play the lead role and integrate the text with it. 

Use high-quality travel photos and engaging infographics to impress your visitors. Adding fascinating destination-related videos could greatly help convert visitors into customers, especially those who are die-hard travel enthusiasts.

5. Focus On Navigation If You Have A Large Website

Do you offer tours in several places? Then you’re bound to have lots of website content. Focus on your site’s navigation. Create a dedicated website page for each locale covered under your tour services. This way, you can also use numerous target keywords and create detailed information in their context. 

Internal linking becomes essential if your website has plenty of pages. It enables search engines to find a single webpage easily. Also, well-labeled links help in easy navigation. 

Apply breadcrumb trails to your website. With breadcrumbs, users can browse your website easily through reduced clicks. Moreover, due to their horizontal orientation and plain style, they don’t fill up the screen space. 

6. Analyze Your Website Seo Score and Competitors

Travel is undeniably a niche with lots of competition. Why not simply watch your rivals online and use their hidden aces for stepping up your game? Analyze your competitors’ travel websites. Use SEO tools to evaluate their SEO strategies. For instance, if their websites rank excellently for your keywords, why not pick new ones they skipped while optimising their landing pages?

SmallSEOTools is here to help you check the SEO score of any website without any hassle. Be it your own site or of competitors, you can easily use this seo tester tool for free and check the SEO score in a matter of instance. You don’t need to fulfill any requirements or get registered to use this online website seo checker facility. Besides letting you know about the SEO score, this Seo checker tool will also provide you with the backlinks summary, MOZ authority, meta tags analysis, and many other SEO factors for your desired website. The users can access this website seo checker anytime and use it as many times as they want.

7. Use A Schema Markup 

Add this remarkable feature to your web pages and let your travel site stand out! Schema markup, a microdata type, creates a rich snippet of a webpage, visible in the search results. 

Presentable schemas packed with accurate info encourage users to click on a webpage link. A review schema further enhances your website’s SEO. Prospective clients gain confidence in a travel firm’s competence when they see an appreciable number of 4 or 5-star reviews in the search results. Umpteen hits on the website guaranteed!


Now that you’re aware of several ways to create an SEO-friendly travel website, success is just around the corner! With the SEO mantra, let your website rock.

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